Watermelon Glow Serum
The 10-day brightening serum. 5% Niacinamide + 1% Tranexamic Acid + SingGreen antioxidant — fades dark spots, evens tone, refines pores. Beginner-friendly, formulated for sensitive Fitzpatrick III–V skin.
MRP incl. of all taxes · 30ml (Rs 50/ml) · 45+ days per bottle
Vegan & cruelty-free
Dermatologist-tested
Non-comedogenic
Sensitive-skin tested
Hypoallergenic
Two brightening actives, one gentle formula — dark spots visibly fade in 10 days
Vitamin C brightens by oxidising on the skin — which is why it stings, browns in the bottle, and can trigger post-inflammatory pigmentation on Indian skin. Yuri's serum takes a different route: 5% Niacinamide interrupts melanin transfer at the source, while 1% Tranexamic Acid — the gold-standard depigmenting active — calms the inflammation pathway behind stubborn dark spots. Layered with SingGreen antioxidant defence and watermelon extract soothing, the result is bright, hydrated, even skin — no sting, no oxidative browning, safe on the darkest Indian skin tones.
Skin feels calmer
Irritation from harsher actives (Vitamin C, retinol) settles down. Niacinamide begins strengthening the barrier from within — the base every brightening result builds on.
Dark spots visibly fade
Tranexamic Acid works on the inflammation pathway that drives Indian pigmentation. Post-acne marks, tan and dullness start visibly lifting.
Even tone, brighter skin
Consistent overall brightness across cheeks, forehead, jaw. Melasma and stubborn PIH keep fading. Pores look refined, texture unifies.
Six benefits, one gentle serum
Formulated so a single AM/PM step replaces your Vitamin C, spot treatment and hydrating serum.
5% Niacinamide
Interrupts melanin transfer at the source — fades pigmentation, refines pores and evens tone without brightening-by-oxidation.
1% Tranexamic Acid
Gold-standard depigmenting active. Targets the inflammation pathway that drives PIH, post-acne marks and melasma on Indian skin.
SingGreen defence
Lab-stable next-gen antioxidant — shields from UV, heat and city pollution. Clinically stronger than Vitamin C, without the sting.
Watermelon soothing
Natural lycopene + allantoin calm irritation and support barrier repair — sensitive-skin safe from day one.
Barrier-safe, beginner-safe
No Vitamin C sting, no acid tingle, no PIH risk. Formulated so daily use strengthens the barrier, not weakens it.
Made for Indian skin
Korean R&D, tuned for Fitzpatrick III-V, humidity, pollution and heat — not a Western winter Vitamin-C serum.
Every benefit, mapped to a hero active
No filler claims. Each result anchored to an ingredient chosen for Indian pigmentation biology.
Built for Fitzpatrick III–V. Built for Indian pigmentation.
Formulated in Korean labs specifically for Indian pigmentation biology, heat, humidity and pollution — not adapted from a Western Vitamin-C formula.
Pigmentation-first brightening
1% Tranexamic Acid is the gold standard for PIH and melasma on brown skin — no whitening effect, just faded marks and even tone.
Beginner-friendly potency
5% Niacinamide is clinically effective without the tingle, peeling or PIH risk that Vitamin C and retinol create on sensitive Indian skin.
Pollution + UV defence
SingGreen shields from city grime and daily sun — antioxidant defence Vitamin C can't reliably deliver in Indian humidity.
Weightless under everything
Absorbs in seconds — no tack, no residue. Perfect first-serum-of-the-morning, layers cleanly under moisturiser, SPF and makeup.
Three steps, morning & night
Slots seamlessly into the routine you already have.
Cleanse first
On clean, damp skin — morning and night.
2-3 drops, press in
Warm between fingertips. Press across cheeks, forehead, jaw and neck. Give it 30 seconds to absorb — no rubbing.
Layer moisturiser + SPF
AM: Watermelon Glow Moisturizer, then SPF over top. PM: moisturiser to seal the actives in.
Pro tip: apply on damp skin after cleansing — actives sink in faster, and the serum absorbs to a satin finish that layers cleanly under moisturiser and SPF.
Results you can see
How Yuri compares, parameter by parameter
Not every brightening serum is equal. Here is exactly how the Watermelon Glow Serum differs — mechanism by mechanism.
5% Niacinamide works inside the skin: it blocks the transfer of melanin from melanocytes to surface skin cells — the actual biological step where dark spots become visible. Fades hyperpigmentation without oxidative brightening.
1% Tranexamic Acid is the gold-standard depigmenting active. Targets the inflammation-driven pigmentation pathway — the exact mechanism behind PIH, post-acne marks and melasma most common on Indian skin. Formulation stays stable through the bottle — no oxidative browning.
No acid tingle, no burn, no need to build tolerance. Niacinamide is one of the most tolerated actives across skin types — including sensitive, acne-prone and Fitzpatrick III-V skin.
Tranexamic Acid at 1% is well below any irritation threshold and has a strong safety record for brown skin — no PIH risk from the brightener itself.
Niacinamide and Tranexamic Acid are both chemically stable — no colour shift, no potency loss across the shelf life. Every drop is at label strength, from first pump to last.
SingGreen is a lab-engineered antioxidant complex specifically chosen for stability in Indian humidity and heat — where L-Ascorbic Acid degrades fastest.
SingGreen Antioxidant Complex is a lab-stable next-generation blend that outperforms Vitamin C on stability and defence. Neutralises daily pollution and UV oxidative stress — the invisible drivers of dullness on Indian skin.
Layered with watermelon extract's natural lycopene, the defence stack works all day, not just for the first hour after application.
Base formulation is designed around Indian humidity (60-90% RH), sun exposure and city pollution. Absorbs in seconds with a satin finish, no tackiness, no stickiness in a Chennai summer or a Mumbai monsoon.
Every concentration set with Indian pigmentation biology in mind — no hydroquinone, no unstable retinoids, no ingredients associated with post-inflammatory hyperpigmentation on brown skin.
Niacinamide + Tranexamic Acid together cover the four main pigmentation drivers on Fitzpatrick III-V skin: PIH from acne, tan from sun exposure, melasma from hormones, dullness from pollution.
Compatible with the rest of a modern routine — moisturiser, SPF, retinol on alternate nights. No pH conflicts, no oxidation clashes.
Waits ~30 seconds before layering moisturiser to absorb to a satin finish, no pilling under SPF.
Niacinamide and Tranexamic Acid at these concentrations are both well-tolerated during pregnancy. Formulation is free of hydroquinone, retinoids and other actives commonly flagged for pregnancy avoidance.
Patch-test first and check with your doctor — but this is designed as a brightening routine you can keep through pregnancy without disruption.
Claims reflect the formulation approach and INCI-listed actives; individual results vary with skin type, routine and consistency.
Let's hear it from the Yuri Tribe
Real feedback from real customers using the Watermelon Glow Serum.
The reels that made you buy this
Real customers and creators — the ones you saw before you landed here.
Quick takes from customers
10 days. That's it. My pigmentation from last year's tan is fading in 10 days.
I tried every Vitamin C on the market. My sensitive skin hated all of them. This one — no reaction. And it works.
Beginner friendly is real. First serum I've stuck with for more than 2 weeks.
Questions, answered
How fast are results? +
Most customers see visible fading of dark spots and evener tone in 10 days. Full pigmentation results build over 4–6 weeks of consistent AM+PM use.
How is it different from Vitamin C? +
Vitamin C brightens by oxidising on the skin — which is why it stings and browns in the bottle. Yuri's serum uses 5% Niacinamide to block melanin transfer at the source, and 1% Tranexamic Acid to calm the inflammation pathway behind PIH. No sting, no oxidative browning, safer for Indian skin.
Can I use it with retinol? +
Yes — niacinamide and retinol work well together and actually reduce each other's irritation. If you're new to retinol, alternate nights while your skin adjusts.
Is it OK for oily / acne-prone skin? +
Yes. Niacinamide is one of the best-tolerated actives for oily and acne-prone skin — it actually helps regulate sebum and calm post-acne inflammation.
Pregnancy-safe? +
Formulated to be pregnancy-safe — no hydroquinone, no retinoids, no other flagged actives. Patch-test first and check with your doctor if you're pregnant.
How does YURI25 apply and what's the prepaid discount? +
Use code YURI25 at checkout for 25% off. Choose a prepaid method (UPI/card/wallet) and you get an additional 5% off automatically.
All 26 reviews, unfiltered
Spots out.
Glow in.
The gentle-but-strong brightening serum built for Indian pigmentation.